Business logo design and business branding for new businesses and rebrands
Starting a new business, or building a brand, always begins with the business logo design. We can help create your business logo design in one of two ways, either:
Artifex works in both scenarios. We understand that for some, the business logo will be meaningful to them. They want it to be a professional reflection of something they’ve visualised. But there are also those who struggle with visualising images, especially one that will stand the test of time.
Artifex has been designing logos for over two decades. We create new logos and brand identities for business startups and rebrands for existing businesses.
Custom character logo design
We love creating custom character logo designs. They are the perfect way to create a unique-to-you design and inject personality into your brand.
The Mack Engineering logo below, was based on the principle owner’s tattoo. Scuttlebugg was inspired by the personality and traits of its principle owner while incorporating industry characteristics. And then Kings Footlong is an adaptation of the product itself – strong, cheeky, and tasty sausages with a hint of Germanese.
If you have a quirky character in mind, but haven’t found a way to turn it into a reality, then I invite you to contact me. Let’s see if we can take the image in your mind and create a truly unique character.
Rebrand existing business logo
It’s common for a business that’s been operating for 20+ years to reach the point where the logo no longer represents their values. Competing businesses have evolved with a fresh rebrand or new businesses have entered the scene with a modern outlook. It’s important that your business doesn’t get left behind. A review of the business logo design and its wider branding and messaging is the place to start.
Sometimes a business name change, or change in ownership, sees the need for a logo and brand review. While brand recognition is a valuable asset, the customers’ perception is equally important.
Artifex has helped well-established businesses update its brand with a new business logo design. Some need a completely new design concept as they take on a new story and company direction. Whereas others have required a modern update to the existing style.
Product brand development
