Are you looking at having your logo designed by an online logo design service? Or, have you been quoted for a logo design that is an amazing bargain offer?! If so, keep reading before you take it any further.
Many of the cheap logo design options do not include the absolute essential logo file types your business WILL need. So here are 2 requests you must ask your logo designer.
2 Requests You Must Ask Your Designer
ONE: Insist they supply your logo as a vector graphic, not just a jpeg. If they do not know what you mean by this – walk away now! A vector graphic is a special type of file that can be scaled to any size. Think business card size to billboard size without any image quality loss. A Jpeg however, will go fuzzy. Some typical vector file types are EPS, AI (Adobe Illustrator) and PDF. You will also need an EPS of embroidery purposes.
TWO: Insist they supply both a PDF and an EPS file. Both of these are typically vector file formats, however you need special software to open the EPS file, the PDF you will be able to open and see. Also, it is possible to have a PDF that is still a Jpeg graphic, so asking for both is the best precaution. You can make a jpeg from an EPS or PDF but you cannot vice versa.
With a vector file format, EPS or PDF, you are then set for every imaginable logo usage – online and inprint. Making those 2 requests above will ensure you do not have to request another designer, down the track, to convert or recreate the logo – saving you time, money and frustration.