THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The...
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The...
Updated April 2021 This Sales Funnel Explained Series is for business owners who want to know how to increase their leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The series is in 3 parts:...
When starting up and planning a new business logo design, it can be tricky to turn those ideas and images floating around your mind into a visual and tangible “something” that represents the personality and purpose of the business you are birthing. Therein lies the...
In this article: The one hack that will elevate your business marketing Building Buyer Personas The information segments in a Buyer Persona It’s a no brainer that understanding your customer is THE KEY TO SUCCESS in your marketing activities - both online, inprint and...
In this article: 3 things to consider before you have a logo designed The 4 elements of a logo After finalising the business name, the logo design is almost ALWAYS the next step. BIG HINT > make sure you have finalised the name and have its registration approved...
In this article: The [surprising] name check you must do before registering the business name Why social media usernames should be the same How to choose your social media username Are you starting up a new business - or thinking about it? If you are, don't go down...
Below is a list of excellent online tools that can help you monitor your website and keep everything on track. Find Out How Fast Your Website Loads www.gtmetrix.com Get insight into how well your site loads and provides actionable recommendations on how to...
Are you looking at having your logo designed by a local logo designer or an online logo design service? Or, have you been quoted for a logo design that is an amazing bargain offer?! If so, keep reading before you take it any further. Many of the cheap logo design...
Whether you’re a freelancer, small business owner, or other sort of social media professional, you want your social media tasks to be more efficient. You certainly don’t want to sacrifice quality, but you want to spend more time with customer contact, strategy and...
There isn't much in this world that is truly unique - is there? Including in business, finding a product or service that no other business offers is rare. If found, its uniqueness is short lived, as others are quick to replicate. How then, can YOUR business stand out...
Website hacking and hijacking is on the increase again! Don't take your website for granted. Your website was a business investment, just like your computer hardware or vehicles. And, like them, your website needs ongoing maintenance, servicing and patch updates....
Great images matter! Even more so, using images that you have the rights/permissions to use matter! Stock photo corporations now use technology to scan websites for illegally used images, and you do not want to be one to receive their correspondence once they find...
Instagram is one of those Social Media platforms that many business owners are still trying to get their head around. Are you one of them? Here is a quick "How-To" and "What-To" for using Instagram in your business. 3 reasons Instagram works for business marketing:...
It is November and the fist batch of fruit mince pies have hit the store shelves. We are entering in to THE SEASON! It is around this time that thoughts of Christmas marketing SHOULD start to cross our minds. Business Christmas Cards are one form of marketing that may...
I had some fantastic feedback from our email last month about your Business' Judgement Day. Yes it really was a true story! You can read it again here if you missed it (it was during the holidays after all). There were 2 questions that were commonly asked by many of...
