THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
As you hopefully already know, lead generation is the lifeblood of any business. Without leads, without prospects, you don’t have a business. The problem is, most entrepreneurs struggle with generating quality leads. That’s why I was thrilled when I heard that Russell...
A simple mistake in a business operation can disorient workflow and lead to lesser quality output. That’s why organising procedures is important for any business owner. Creating and documenting procedures avoids mishaps and provides a more structured organisation....
Are you unsure if a banner or flag is a good option for your business? Get the low down on all the banner design and print things here. Visibility is one of the most important things in marketing. You can use online platforms to promote your business and services but...
Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's specifically designed to convert. What is a landing...
Catching a potential customer’s attention in the sea of content is hard work. You need to create an irresistible offer to lure your target audiences. Pull your lead closer to your business by using the right types of lead magnets for your business. What is a lead...
If you've landed here, then you already know lead magnets are an important marketing tool for business. The question is - what is the best type of lead magnet for social media managers and marketers right now, that will attract leads and create new customers? This is...
Wondering which type of lead magnets for bookkeepers have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Ebook Reports Ebooks are the perfect tool to address topics and issues your business has...
Updated May 2021 Wondering which type of lead magnets have had the best success for counselling businesses like yours? Listed below are the 5 top trending lead magnet types for counsellors and psychologists. Keep reading to the end for 7 Lead Magnet ideas specifically...
Wondering which type of personal trainer lead magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Cheat Sheets, Checklists and Listicles Cheat sheets help people save time, money and...
Wondering which type of magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Discovery Calls Discovery Calls or Free Consultation Calls are probably the most common lead magnet used by...
This is my daily battle. Always attacking around 11.00am it will persist all day if I don't grab it, overpower it and overcome. Procrastination. Does is a menace with you too? How does it look for you and how do you deal with it? For me, it is having a task list in...
Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead...
Instagram is one of those Social Media platforms that many business owners are still trying to get their head around. Are you one of them? Here is a quick “How-To” and “What-To” for using Instagram in your business. 3 reasons Instagram works for business marketing:...
Printing flyers is still a common and effective marketing tool. But it is one that costs money right (design, printing, distributing)?! So it's important then, that you use and distribute them in a way that is going to get you the best return on those marketing...
A new year is looming, as is the perfect time for small business owners to review and refresh their business marketing materials. If you’re thinking that your logo, online presence or perhaps your print materials could use a do-over, now is the time to start planning....
This article is an important introduction to your Google Business Listing, also called Google Business Profile. Keep reading to discover important tips on how to best use your Google Business Listing, as well as some secret search ranking factors uncovered. What is a...
