The aim of Search Engine Marketing is to direct visits (traffic) to your website from search engines (Google, Yahoo, MSN etc). When using search engines two methods of search results are displayed:

• Organic Search Engine results (no charges incurred)
• Pay Per Click (PPC) advertising results (charges incurred)

 

In order for your website to appear within the first page of an organic search (preferably within the top 5) your site needs to be processed for Search Engine Optimisation SEO. You can read more about Search Engine Optimisation here.

Search Engine Marketing or Pay Per Click advertising is when your website advertisement listing appears in the sponsored listings section of search engines. It does not cost you anything to have your website listing appear (impression) in a search, however when your listing is clicked on you are then charged on a per-click basis.

Our Search plans include:

• Needs Assessment: Together we determine what you want to achieve with your search marketing.
• Market Research: We review your website content & goals and your competitors, to arrive at our recommended keywords and phrases for your campaign.
• Advertising Creative: Once the strategy and keywords are approved we then create the advertisements for your approval.
• Campaign Submission: Once the adverts/listings are approved we publish your campaign, with listing impressions commencing on the same day.

Search SEM Plan Pricing

	Search Basic	Search Builder	Search Ultimate	Search Professional
One Time Setup Fee	$80	$80	$80	$120
Monthly Rate	$65	$185	$345	$1,010
Daily PPC Spend	$2	$5	$10	$30
Search Engines	Google	Google	Google	Google, Yahoo
Keywords	100	100	200	400
Campaigns	2	4	6	10
Reporting	Monthly	Monthly	Monthly	Weekly
Analytics Integration	No
Phone Support	No
Email Support
Prices exclude GST.	Order Now	Order Now	Order Now	Order Now